Sweden is an export-oriented mixed economy featuring a modern distribution system, excellent internal and external communications, and a skilled labour force. Timber, hydropower, and iron ore constitute the resource base of an economy heavily oriented toward foreign trade. Sweden's engineering sector accounts for 50% of output and exports. Telecommunications, the automotive industry and the pharmaceutical industries are also of great importance.The 20 largest (by turnover in 2007) companies registered in Sweden are Volvo, Ericsson, Vattenfall, Skanska, Sony Ericsson Mobile Communications AB, Svenska Cellulosa Aktiebolaget, Electrolux, Volvo Personvagnar, TeliaSonera, Sandvik, Scania, ICA, Hennes & Mauritz, Nordea, Preem, Atlas Copco, Securitas, Nordstjernan, and SKF.[80] Sweden's industry is overwhelmingly in private control. With the fast growing economy and a solid base on its economy, introducing Premium SMS Billing from Global Accés would definitely make tedious tasks such as bills payments, shopping, and more so much easy!
Sweden Mobile Operator Forecast, 2008 – 2013
Mobile Operator Forecast on Sweden provides over 65 operational and financial metrics for Sweden’s wireless market and is one of the best forecasts in the industry. We provide six-year forecasts at the operator level going out to 2013. We also provide quarterly historical and forecast data starting in 1Q2003 and ending in 4Q2013. Operators covered for Sweden include Telia, Tele 2, Telenor, and 3 (Hutchison). Our Mobile Operator Forecasts are updated quarterly and are available for one-time delivery or through regular updates.

Global Mobile Operator Forecast covers up to 65 operational metrics of 200+ mobile operators in 50+ countries, making up 80% of the world’s population. Our forecasts are based on our proprietary, country-specific forecasting models. These models deploy multiple regression analysis and cross-impact matrices that estimate relationships between subscriber data, technology use and deployment data, overall economic and demographic changes expected in a particular country; and relate these to company operational and financial metrics.

Wireless subscriber growth continues to be strong, +9.1% industry average subscriber growth in 3Q.2008
ARPU growth levels are decreasing, -5.7% operator-wide average ARPU growth in 3Q.2008
Minutes of Use per Subscriber growth remains positive, +3.9% industry-wide average YoY growth in 3Q.2008
Industry has enjoyed positive EBITDA growth over the last four quarters, Industry average EBITDA growth was +0.3% in 3Q.2008

So what is our forecast?
- We forecast that total subscribers in Sweden will increase from 11.3 million in 2009 to 12.5 million in 2013.
- Telia will continue to be the largest operator in the country with 5.39 million subscribers in 2013.
- Tele 2 will remain in second place while Telenor will remain in third place over the forecast period. The fourth operator, 3 (Hutchison) will continue to grow rapidly, with the expected subscriber base of 1.48 million in 2013.

Telia leads Sweden’s mobile operator space, but its market share is expected to fall slightly
- Our model predicts that Telia will continue to lead Sweden in market shares.
- But Telia will see its market share (by subscribers) decrease from 44.8% in 2009 to 43.0% in 2013.
- Also, we expect that Tele 2's market share will decrease from 30.4% in 2009 to 28.0% in 2013.
- On the other hand, Telenor's market share will remain at around 17% over the next several years.
- In contrast, 3 (Hutchison) will see its market share increase from 7.7% in 2009 to 11.8% in 2013.

Average ARPU level will be declining over the next several years
- Our model predicts that the three major wireless operators - Telia, Tele 2, and Telenor - will all see their ARPUs decline over the next several years.
- According to our model, Telia's monthly ARPU will fall from SEK 181.26 to SEK 154.29, Tele 2's ARPU will fall from SEK 208.37 to SEK 206.87, and Telenor's ARPU will fall from SEK 251.73 to SEK 199.43 over the forecast period, 2009 - 2013.

EBITDA margins to deteriorate from 2009 to 2013
- We forecast that the industry average EBITDA margin (calculated as EBITDA/reported revenue) will deteriorate from 34.0% in 2009 to 28.6% in 2013.

 

news from researchandmarkets
Average Mobile Broadband Usage Doubles in Sweden

The rapid growth of the average usage per mobile broadband subscriber in Sweden reconfirms the potential of 3G/HSPA technology to become a real alternative of fixed broadband. Experts say that making margin on mobile broadband is not impossible even at such traffic levels but the business environment is clearly becoming more challenging compared to the voice centric era.

The recently published Telecommunications Market Report of The Swedish Post and Telecom Agency (PTS) reported 4.5 times year on year increase in the total data traffic of the Swedish mobile operator networks. This impressive growth rate exceeds the 30% global quarterly increase measured and reported by Allot Communications earlier this month.

But PTS revealed an even more striking diagram: the monthly data usage of an average mobile broadband subscriber has doubled during 2008. "The 4.5 GByte/month average consumption of HI3G (Tre) is now comparable to levels seen in fixed networks, reconfirming the market potential of fixed to mobile substitution" - said Pal Zarandy, Senior Partner at Rewheel, the Helsinki based specialist telecom consulting firm.

Clearly, the breakthrough of mobile broadband is driving the mobile telecom industry through a fundamental transformation. According to Mr. Zarandy the rapid growth of data usage - and the incremental CAPEX and OPEX of handling the traffic - is an alarming sign that operators should take seriously.

Rewheel points out that network operators must align their production costs and supply chain with the incremental revenue potential of mobile data. The consultants stress the importance of improving cross-functional teamwork, since innovative players that are capable of closing the competence and mindset discontinuities between technology, marketing, finance and supply chain management teams will gain critical competitive advantage over their slow mover peers.

 

news from cellularnews

IDG Sweden Launches 'Mobile World'; Newest Consumer Technology Publication in Sweden is First IDG Publication to Focus Solely on Mobile Electronics

International Data Group (IDG), the world's leading provider of IT media and information services, today launched new Swedish publication, Mobile World. Mobile World is IDG's first publication to focus solely on wireless communications, technology and devices. Targeted at Swedish consumers, the publication covers a broad range of topics, from mobile phones and handheld computers, to MP3 players and wristwatches with built-in televisions. Mobile World's companion website is http://www.mobileworld.idg.se.

Published ten times a year with a target circulation of 300,000, Mobile World is designed to meet the growing demand for product and purchase information of mobile devices and related services. Led by editor-in-chief Peter Stedt, Mobile World is the only magazine in Sweden that provides comprehensive coverage about mobile devices for both new consumers of these products as well as experienced users. According to IDC, the Swedish mobile market added 789,000 new subscribers in 1999, achieving a growth rate of around 24 percent.

"With the unprecedented growth predicted for the Swedish mobile industry - estimated to be $3.8 billion by 2004 - it is clear that this region remains one of the most advanced in Europe," said Bengt Marnfeldt, general manager, IDG Sweden. "With the launch of Mobile World, IDG Sweden has solidified its leadership position among the mobile community by providing the tools and information they need to continue along the path of rapid adoption and use of advanced technologies."

Earlier this year, IDG Sweden launched four websites and two publications, bringing the total number of print properties to 21.

About International Data Group

Headquartered in Boston, International Data Group (IDG) informs more than 100 million people worldwide about information technology, more than any other company in the world. With annual revenues of $2.56 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 80 countries, led by the Computerworld/ InfoWorld, Macworld, Network World, PC World, CIO, Channel World and For Dummies(R) global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted websites in 70 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 43 countries worldwide. Company information is available at http://www.idg.com.

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